The MSP Growth Bootcamp

For UK MSP Owners Turning Over £400K to £1.5M Who Want to Add £100K+ ARR in the Next 12 Months…

Why Your MSP Stalled Somewhere Between £400K and £1.5M… And the 5 Places the Growth Is Still Chained to YOUR Calendar

After working with more than 200 UK MSP owners, Ian Luckett and Stuart Warwick found the same 5 dependencies hiding in almost every business. Now the 5 frameworks they built to remove them are available as a self-paced programme… with Ian live on a call with you every month for 3 months while you put them to work.

Introducing The MSP Growth Bootcamp - Online Course

Format

5 self-paced sessions, 5 workbooks

Support

3 months of live monthly implementation calls with Ian

Access

Lifetime access, sessions + workbooks

Price

£749 + VAT, one payment (Early Bird Special)

Get Access to the MSP Growth Bootcamp

From the Desk of Ian Luckett

Dear MSP Owner,

It's 9.15 on a Thursday night.

And you're writing a proposal.

Not because you want to.

Because nobody else in the building can price it.

The engineer who scoped the job went home at 5.30.

Your ops lead could format it… but she'd still have to ask you what margin goes on the 365 licences, and whether the firewall refresh belongs in this phase or the next one.

So it's quicker to do it yourself.

Again.

And while you're typing, next quarter's pipeline is sitting in your phone.

Three people you meant to call back this week.

A referral from a client's accountant that's now 9 days old.

A LinkedIn message from a firm in Reading that went quiet the moment you sent the price.

If you don't call them… nobody will.

That proposal, and that phone, are the whole problem in one picture.

Your MSP has grown to £400K. £700K. Maybe past £1M.

And almost every pound of the next £100K still has to pass through you.

I've spent 7 years working with UK MSP owners on exactly this.

With my business partner Stuart Warwick, I've now sat across the table from more than 200 of them.

And the same 5 things showed up in nearly every single business… at nearly the same stage of turnover.

I call them the 5 dependencies.

I'm going to show you all 5 on this page.

I'm going to show you why a new salesperson doesn't remove a single one of them.

Why a marketing tool doesn't either.

Why another year of 60-hour weeks makes it worse, not better.

And I'm going to show you what 10 MSP owners did instead, and what they said afterwards.

But first, a bit about who's writing this, because you've got no reason to trust me yet.

Who's Writing This

Who I am, and why I've earned the right to say any of this

After 25 years working in large corporates, I knew there was a bigger impact I could make in the world.

In 2017, I set up my own business growth consultancy, helping IT and MSP businesses specifically.

I met Stuart in 2021, at an online forum for IT mentors, coaches and experts.

When we met, we asked each other one question: if we worked together, could we help more people, change more lives, make a bigger impact, and have more fun?

The rest, as they say, is history.

We now run the largest independent business growth programme in the UK for IT and MSP businesses.

For the last 6 years, Stuart and I have run growth programmes and events for UK MSP owners.

Over 200 of them so far.

From £250K to over £5.0M.

Cornwall to Edinburgh.

Those rooms are where the 5 frameworks in this programme were built.

One at a time.

Because each one was the answer to a problem that kept walking through the door, owner after owner, year after year.

"At a workshop in Luton in 2024, an MSP owner doing about £900K told me he'd taken 6 days off in 2 years… and that the 3 biggest deals on his board were all with people he'd known personally for a decade. I asked him what happened to those 3 deals if he was off sick for a month. He didn't have an answer."

I'm not going to stand here and tell you I've got a magic button.

What I've got is a pattern I've now seen more than 200 times… and a set of 5 frameworks that 10 MSP owners tested live, on their own numbers, their own teams, their own pipelines, before we ever turned them into the programme on this page.

Those 10 scored it 89 on NPS.

That's the number that made me comfortable putting it in front of owners I've never met.

I'll come back to those 10 in a minute.

First, let's talk about what's happening in your business right now… because I'd bet money it's one of these.

The Problem

The pipeline goes quiet the moment you stop chasing it

You already know this one.

You live it.

When you're on it… the networking breakfast, the accountant's referral, chasing the 3 quotes that went out last month… the pipeline looks fine.

Then a big onboarding lands.

Or a P1 eats a fortnight.

Or you take a week in Cornwall.

And by the time you look up, the board has 2 live opportunities on it.

Both of them yours.

It isn't that your team can't sell. It's that nobody ever built the selling into anything except your diary.

So when your diary fills up… the selling stops.

Every quarter, "sorting the marketing" loses to something more urgent

You've said it at the start of each of the last 4 quarters.

This is the one where the marketing gets sorted.

A proper plan.

Consistent LinkedIn.

A campaign into the accountancy firms you keep winning by accident.

Then a client's server room floods.

Or Microsoft changes the licensing.

Again.

Or your best engineer hands in his notice.

And marketing loses.

Every time.

Marketing is the only thing in the business with no deadline attached. The floods and the resignations have deadlines… so they win.

The quarter ends the way the last one did.

With a growth target.

And no growth.

The Problem, Continued

You know the revenue number to the pound. You can't say which numbers predict it.

If I asked you what you billed last month, you'd tell me instantly.

Ask you what next quarter looks like and the honest answer is… "it depends."

Depends on what, though?

Which 3 or 4 numbers, if you looked at them this morning, would tell you whether the next quarter is going to be good or bad?

Most owners at this stage track 20 things and can't name the ones that actually matter.

The dashboard is full.

The forecast is a feeling.

And a feeling is fine… right up until it's wrong.

Which is usually the quarter after you've just hired.

Your team can run a P1 without you. They can't price a proposal without you.

This one stings.

Because you've done the work here.

You've hired well.

The service desk runs.

Projects get delivered.

If you're out for a day, nothing catches fire.

But watch what happens the moment something with money attached needs deciding.

A client asks for a discount.

A prospect wants a bespoke SLA.

Someone has to decide whether the backup licences go in the proposal or get billed separately.

And all of it stops.

And waits.

Until you're back.

Nobody was ever told how you make those calls. So the safe move, for everyone, is to ask you.

A growth target in your head is a wish with a number on it

You've got one.

Something like "another £100K ARR this year."

Or "£1.5M by the time I'm 50!"

Now… is it written down anywhere?

With the steps under it?

Could you hand it to your ops lead and have her know what she's supposed to do about it in October?

If the answer is no, you don't have a plan.

You've got a number and a hope.

The Cost Of Waiting

Where this goes if nothing changes

Play the next 3 years forward with those 5 things left exactly as they are.

Year 1 looks like this year.

A couple of good months when you were chasing.

A flat quarter when you weren't.

A net gain that rounds to nothing once the vendor price rises come through.

Year 2 you hire someone to fix it.

And I'll show you in a moment why that usually adds cost before it adds a penny of revenue.

Year 3 you're tired.

The business is bigger than it was… but not by enough.

And you're still the one writing proposals at 9.15 on a Thursday.

But it gets worse.

Because the expensive version is what happens the day you decide to sell.

Chris, who runs an MSP in Chelmsford, came to the live programme for one reason.

He wanted to "scale and sell."

And any buyer looking at an MSP asks one question before they ever ask about margin:

"What happens to the revenue when the owner leaves?"

If the honest answer is "most of it walks out with him"… the offer drops to match.

And even if you never sell?

That same question decides whether you can take August off.

Another Growth Hub client day with MSP owners

Here's the part nobody in the channel will ever tell you: it isn't your fault

Think about how you got here.

Most of the MSP owners I meet started as the best engineer in a room.

Then the best engineer with a couple of clients.

Then the person who could fix it, quote it, sell it and invoice it… and the business grew around that person for a decade.

And along the way, the industry trained you constantly.

Vendor partner programmes.

Certifications.

The distributor's roadshow.

The conference in Birmingham where a channel manager walks you through the new bundle and the margin on it.

Every single one of those is training in how to deliver technology… and how to sell it.

Now count how many of them trained you to run a company that grows without you in every deal.

That's the gap. The whole channel is built to make you excellent at the technology and competent at selling it. Because that's what makes the channel money.

Nobody in it earns a penny from you having a written 12-month plan.

Or a KPI sheet.

Or a team that can price a proposal on its own.

So nobody teaches it.

Which is why I need you to hear this before we go any further:

The 5 dependencies I'm about to show you are not a personal failing.

They're what happens when a very good engineer builds a business with the tools he was handed.

Hustle.

Instinct.

Being the best salesperson in the building.

Those are the exact things that took you from nothing to £400K.

They're also the exact things that stop working somewhere between £400K and £1.5M.

And doing them harder doesn't change that.

You didn't do anything wrong.

You did what the industry trained you to do… and it took you as far as it can.

Have you read enough? Get Access to the Bootcamp

The Fix

The 3 "fixes" every MSP owner tries first… and why each one hands the work straight back to you

Because nobody explained the real problem, owners reach for whichever fix is nearest to hand.

There are 3.

I've watched all 3 fail in businesses run by people a good deal sharper than average.

Let's break them down.

Fix #1: "I'll hire a salesperson."

The logic is sound.

You're the bottleneck in sales… so hire someone whose whole job is sales.

Then do the sums.

A decent MSP salesperson in the UK costs £80K PA plus commission.

And takes 6 to 12 months to produce anything, if at all.

During those months, every proposal they generate still lands on your desk to be priced.

Every technical objection still needs you on the call.

Every deal above a certain size still gets closed by you… because the prospect wants to talk to the owner.

So now you've got a salary going out.

And a diary that's fuller than it was.

Because you're doing your old job plus managing someone doing half of it.

I've seen this end the same way more times than I can count.

The salesperson is gone by month 9.

And the owner concludes that "sales hires don't work in MSPs."

That isn't the lesson. The hire needed a process to walk into. And there wasn't one. Because the process… was you.

Fix #2: "I'll buy the tool. Or outsource the lead gen."

Also reasonable.

The pipeline problem looks like a lead problem.

So you sign up to the appointment-setting service that promises 8 booked meetings a month.

Or the marketing platform with the MSP templates built in.

And the meetings arrive.

Who takes them?

You do.

Who qualifies them, prices them, chases them?

You do.

The tool bought you leads… and handed you a second job.

At between £1,500 and £2,500 a month.

And after 3 months of meetings with 12-seat firms that were never going to be a fit, most owners cancel and go back to the accountant's referrals.

More leads don't help when everything downstream of a lead still runs through you.

Fix #3: "I'll just work harder."

The cheapest fix.

And the one you've already tried.

You block Friday mornings for "growth."

You write the LinkedIn posts on Sunday night.

You take the 7am networking breakfast.

And it works… for about 6 weeks.

Until the next big onboarding.

Then the hours go straight back where they came from.

Working harder got you to £400K.

But it has a ceiling.

And the ceiling is the number of hours in your week.

You've already found it.

That's what you're pushing against right now.

Each of the 3 costs money or time. And each one leaves the same 5 things exactly where they were.

The Pattern

What Stuart and I kept seeing, in room after room

We were regularly seeing IT and MSP business owners who were working hard, and yet getting nowhere. No one had a structured plan or knew their numbers with any confidence.

The worst part was the team (the biggest cost in any business), which was so underused it was actually slowing the business down.

We knew that once we got to work, putting their blinkers on, designing their plan, keeping them focused and holding them accountable, the results would follow, and it would change their business forever.

After enough of those conversations, something shifted.

The pattern stopped looking like a collection of separate problems… a marketing problem, a hiring problem, a numbers problem… and started looking like ONE problem showing up in 5 places.

So we started asking every owner the same 5 questions.

Where does the plan live?
Where does your time go?
Which numbers do you look at?
Which decisions wait for you?
Where does the pipeline come from?

The answers were close to identical.

Cornwall to Edinburgh.

£400K to £1.5M.

So we built one framework for each of the 5.

Then we did the thing most people selling programmes never do.

We ran the whole set with a group of 10 MSP owners, live, over 6 weekly sessions… and watched whether it held up when an owner applied it to his own numbers, his own team, his own pipeline.

Not in a slide deck.

In his business.

It did.

The 10 scored the programme 89 on NPS.

Everybody left with their own focused growth plan, one they felt confident to deliver. Not only did they now have a people plan to get the best out of their team, but each of them had identified opportunities within their existing client base to instantly generate tens of thousands of pounds' worth of revenue.

"A great session where I walked away with a framework of how to tackle the coming year and how to focus on what to implement first."
Tony, MSP Owner, Milton Keynes

That was the moment we decided to turn the live programme into something you can work through on your own timetable… with me on a call once a month while you do it.

That programme is what this page is about.

But the 5 dependencies are what it fixes.

So let's start there.

The 5 Dependencies: where your growth is still chained to your calendar

Treat your working week as a bank account.

Call it 50 hours.

Every one of the 5 dependencies is a standing order against that account. And the standing orders go out before anything to do with growth gets paid.

The 5 dependencies: every one of them runs through you

The plan lives in your head.

There's a growth target. There's an idea of how to get there. And both are in the one place nobody else can see. So every time the business needs to know what to do next… it has to ask you. And it does.

Delivery still runs through your hands.

Not the whole service desk. But the escalations. The awkward project. The client who only wants to deal with you. Those hours are the first thing spent every week. Through the time audits we ran, that came to at least 5 to 7 hours per person, per week. The worst part is that growth is the last.

The numbers live in your gut.

You can feel whether the quarter is good. Nobody else can. Because there's no agreed set of 3 or 4 figures that says so. Which means nobody else can act on it early.

Every decision that matters crosses your desk.

Pricing. Discounts. Proposals. Whether to take the client at all. Your team is perfectly capable of making those calls. They've just never been given the rules you use. So the safe thing is to wait.

The pipeline lives in your phone.

The relationships that produce new business are yours. Personally. When you stop working them, they stop producing. There's no runway a lead can travel along that doesn't have you standing on it.

The 5 Dependencies

The plan lives in your head
Delivery still runs through your hands
The numbers live in your gut
Every decision that matters crosses your desk
The pipeline lives in your phone

Cancel all 5… and growth stops needing your calendar.

Together, those 5 standing orders take most of the week.

What's left for growth is whatever's left.

Which, in most £400K to £1.5M MSPs, is the Friday morning you keep meaning to block out.

And now you can see exactly why the 3 usual fixes fail.

A salesperson adds a standing order (managing them) without cancelling one.
A lead-gen tool feeds dependency #5 and never touches #1 to #4.
More hours raises the balance for 6 weeks… and then the standing orders eat that too.

The only thing that changes the maths is cancelling the standing orders.

One at a time.

Get the plan out of your head and onto paper.
Get the delivery hours back.
Agree the numbers.
Hand the decisions over with the rules attached.
Build a runway for new business that doesn't need you on it.

That's 5 jobs.

The programme has 5 sessions.

That isn't a coincidence.

Introducing

The MSP Growth Bootcamp

The 5 frameworks Stuart and I built with 200+ UK MSP owners, in one programme:

5 self-paced online sessions, each with its own workbook. One framework per dependency, in whatever order your business needs.
3 months of live monthly implementation calls with me. You bring whatever you're stuck on to a working session with me and other MSP owners doing exactly the same thing.
A private Teams channel where every call is recorded and posted, so a missed call is never missed.
Lifetime access to the 5 sessions and the 5 workbooks.

The live monthly implementation calls

This is where the frameworks stop being theory and become your plan. Once a month for 3 months, I'm live with you and other MSP owners. You bring the workbook you're stuck on and we work through it together. It's a working session, not a webinar.

When you've been through the content, you don't apply it alone. Here's what each session removes.

1Ignite Strategy

Removes Dependency #1: the plan in your head

What you'll work on

Turning "we want to grow" into a written 12-month plan with numbers under it. Built around your £100K+ ARR target. Then broken down to what has to be true this quarter for you to be on track.

What you'll be able to point to afterwards

A document. Not a target… a plan. One your ops lead could read in October and know exactly what she's meant to do about it.

Workbook

The Growth Plan Workbook.

2Get Time Back From the Tech

Removes Dependency #2: delivery through your hands

What you'll work on

A time audit of where your hours actually go, sorted into 3 piles. Work only you can do. Work someone on the team could do today. Work someone could do with a bit of handover. The Create More Time Formula then moves the second and third piles off your desk… without dropping anything that genuinely needs you.

What you'll be able to point to afterwards

Hours back in the week. With a name on every task that used to be yours.

Workbook

The Time Audit Workbook.

3Know Your Numbers

Removes Dependency #3: the numbers in your gut

What you'll work on

Cutting the 20 things you could track down to the handful of financial and operational numbers that actually predict growth and profit in an MSP at your stage. Then agreeing them, so the whole team reads the same gauge you do.

What you'll be able to point to afterwards

One sheet that tells you, at a glance, whether the quarter is on track… and which lever to pull if it isn't. Before the quarter is over, not after.

Workbook

The KPI Tracking Workbook.

4Team Performance Playbook

Removes Dependency #4: decisions crossing your desk

What you'll work on

Getting the team pointed at the same growth target, with roles clear enough, and decision rules written down, that they can price the proposal or handle the discount request the way you would. Without asking you first.

What you'll be able to point to afterwards

Decisions you currently make yourself… made by someone else… the way you'd have made them.

"I gained a brilliant structure to help me develop my team and lots of ideas to take forward."
David, MSP Owner, Cambridge

Workbook

The Team Alignment Workbook.

5The New Client Runway

Removes Dependency #5: the pipeline in your phone

What you'll work on

A repeatable way to generate and convert new business that doesn't depend on you being the person in the conversation. Which marketing activity to keep. Which to stop. And what a lead has to have before it's worth anyone writing a proposal.

What you'll be able to point to afterwards

Opportunities arriving in front of you… instead of you going out to find them. And a definition of "qualified" your team can apply without you in the room.

Workbook

The Sales & Marketing Engine Workbook.

A slide from inside a Bootcamp session — Inside a session

The Mechanics

How the programme works

All 5 sessions unlock on day one. Nothing is drip-fed.
Any order. Any pace. No weekly deadline to fall behind on. If Dependency #5 is the one costing you sleep, start there.
Lifetime access to the 5 sessions and the 5 workbooks.
3 months of monthly group implementation calls with me, from your start date, in a private Teams channel.
Every call recorded and posted to the channel. Miss one live and you haven't missed it.

Work at your own pace, with a live call with Ian every month for 3 months

Why it's self-paced (and why that's the whole point)

The obvious objection to any programme, from the owner up at 9.15 writing a proposal, is: "I haven't got the time for this."

That's exactly why the live version became a self-paced one.

The sessions fit around a P1.

Not the other way round.

You'll need to put real hours into the workbooks, and I'm not going to pretend otherwise… but you choose which week those hours happen.

Pages from the Session 1 workbook — A workbook page

The monthly calls are where it stops being a course and starts being a plan.

You bring the workbook you're stuck on.

I've seen the same sticking point in a few hundred businesses by now… and so has whoever's on the call with you from Chelmsford or Plymouth.

It's a working session. Not a webinar.

The Proof

10 owners went through it live. Here's what they said.

Here's what some of them had to say

Ben

MSP Owner, High Wycombe

Paul Reames

If you've been on "growth days" before and come home with a notebook you never opened again…

"Wow! A very thought provoking session, well structured and facilitated on how to push my MSP forward. Lots of ideas and actions."
Chris, MSP Owner, Plymouth

If you already know roughly what needs doing, and what's missing is the order to do it in…

"I gained clarity on how to achieve and plan what I already knew, to enable me to scale and sell."
Chris, MSP Owner, Chelmsford

If the last 12 months have blurred into one long service desk queue…

"The day helped me to reignite my priorities and plans for 2026."
Ben, MSP Owner, High Wycombe

And if part of you has quietly started to wonder whether growth is even on the table at your size…

"Your drive and passion in encouraging us that we do have the ability to create growth."
Jason, MSP Owner, Norfolk

NPS Score: 89

From ALL 10 of the MSP owners who went through the live programme. The whole cohort. Not a selection.

One more thing about the calls, because it's the part people always ask about.

I host them myself. Stuart and I built the frameworks. You'll be working through them with the person who built them… not a facilitator reading from our slides.

The Payoff

Picture next year with the 5 standing orders cancelled

Three moments.

Because they're easier to picture than a list of benefits.

It's the first Monday of a quarter.

You open one sheet… the one Session 3 built… and 4 numbers tell you the quarter is on track before you've read a single ticket. You don't have to feel it. You can see it. And so can your ops lead, because she's looking at the same sheet.

It's a Thursday night and there's a proposal to price.

You're not writing it. Your ops lead priced it this afternoon using the rules from Session 4. The only thing waiting for you is a 2-line summary and the question of whether you want to say hello to the client before it goes. You do. It takes 4 minutes.

It's August.

You're away for a fortnight. The New Client Runway has 3 opportunities on it that came in while you were gone… qualified by someone who isn't you… and not one of them needs a call back today. The first one you'll look at is next Tuesday.

None of that is a promise about what you'll bill.

It's what the 5 frameworks are built to produce.

And it's what the 10 owners in the live group were working toward when they scored it 89.

The private Teams channel — Your private Teams channel, where every call is recorded and posted

The Value

So what's this worth to you?

Let's be straight about it.

What would a written 12-month growth plan be worth to your MSP… one your team could actually carry… with the numbers to track it and a pipeline that doesn't switch off when you're on holiday?

£5,000?

£10,000?

Before you answer, put 3 other numbers next to it.

A sales hire.

Costed to the month you find out whether it worked. £7,000 a month basic, plus commission, plus 6 to 12 months getting to know your business.

At least £7,000 a month

The live version of this programme.

What the 10 owners who went through it in the room paid.

£1,497 + VAT

Another 12 months at the same turnover.

The one that costs the most and never shows up on an invoice.

£100K ARR, gone

If your target is £100K ARR, a flat year is £100K of recurring revenue that doesn't exist next year either… on top of whatever it's worth to you to have taken August off.

Write your own figure next to that one.

Mine would be a guess.

And I'd rather you trusted the number.

So no… I'm not going to charge you £5,000 for the MSP Growth Bootcamp, even though I know the plan alone is worth that to a business at your stage.

It isn't £3,000 either.

The full programme… all 5 sessions, all 5 workbooks, 3 months of monthly implementation calls with me, every recording, lifetime access… is £1,497 + VAT.

Right now, as part of this launch cohort, it's

£749 + VAT

Get Access to the Bootcamp

One payment.

No subscription.

No monthly fee for the calls.

No "premium tier" waiting on the other side.

Why that number?

It's priced so an owner at £400K can make the decision without convening a board meeting… and priced high enough that everyone on the monthly calls has skin in the game.

Ready When You Are

Get everything in the MSP Growth Bootcamp

YES, IAN! I want a written 12-month growth plan for my MSP… and a business that can help carry it.

Session 1: Ignite Strategy + Growth Plan Workbook
Session 2: Get Time Back From the Tech + Time Audit Workbook
Session 3: Know Your Numbers + KPI Tracking Workbook
Session 4: Team Performance Playbook + Team Alignment Workbook
Session 5: The New Client Runway + Sales & Marketing Engine Workbook
3 months of live monthly implementation calls with Ian
Every call recorded to your private Teams channel
Lifetime access to all 5 sessions and workbooks

£749 + VAT

One payment. No subscription. Launch price. Rises to £1,497 + VAT when the launch price ends.

Our guarantee: watch Session 1 and join an implementation call. If you still don't have a 12-month growth plan you're confident to deliver, we'll refund you in full and send pizza to your team on a Friday of your choice. Claim within 30 days.

Get Access to the Bootcamp

Secure checkout. Access to all 5 sessions within 15 minutes. Company card and VAT invoice available.

Click the button and you'll go to a secure checkout page. It asks for your name, your company, your email and a card. Once it's through, your login for the 5 sessions and your invite to the private Teams channel land in your inbox within 15 minutes… and the date of your first monthly call is confirmed in the channel. If nothing has arrived by then, email bootcamp@themspgrowthhub.com.

The Guarantee

You're not deciding today. You're just saying "maybe."

Here's how I'd like you to think about this.

Get access.

Watch Session 1.

Join an implementation call with me.

If you still don't have a 12-month growth plan that you're confident to deliver after that… we'll refund you in full. And we'll send pizza to your team on a Friday of your choice.

To claim, email bootcamp@themspgrowthhub.com within 30 days of getting access.

No hard feelings.

You aren't deciding today whether the Bootcamp is right for your MSP. You're deciding whether to watch Session 1 and join one call.

That's a much smaller decision.

And it doesn't cost you anything.

Get Access to the Bootcamp

The Timing

Why now, and not next quarter

There's no countdown timer on this page.

I'm not going to pretend there's one.

But two things are true.

The 12-month plan you build in Session 1 runs 12 months from the week you write it.

So every month you put it off is a month later the £100K target lands.

And the 3 months of implementation calls run from your start date.

Which means the calls happen while you're working through the material… not after you've forgotten it.

Start in the first week of a month and you get the most out of both.

Right now the price is £749 + VAT, the launch price for this cohort. It rises to the full £1,497 + VAT when the launch price ends.

Is This For You?

Who this is for… and who should close the tab right now

The Growth Hub community together in person

The MSP Growth Bootcamp IS for you if:

You're a UK MSP owner turning over roughly £400K to £1.5M+.

You want to add £100K+ ARR in the next 12 months… and you want a written plan for it, not a number in your head.

You're done plodding along. You'd rather implement 5 things than collect 50 ideas.

You'll put real hours into the workbooks and turn up to the calls with something to work on.

It's NOT for you if:

You're still deciding whether you want to run an MSP at all.

You want someone to run your sales and marketing for you. This is a system you and your team run. Not a done-for-you service.

You're looking for something to watch rather than something to do.

If you're outside the £400K to £1.5M band, the frameworks still apply. But the examples and benchmarks are pitched at that stage, so you'll be doing some translating.

The Choice

The way I see it, 3 paths lie ahead of you

Path 1

Carry on as you are.

Growth stays dependent on you winning the next deal, pricing the next proposal, chasing the next lead. And it keeps competing with everything else only you can do.

Next year looks like this year. You already know what 9.15 on a Thursday feels like. That's the plan.

Path 2

Piece it together yourself.

Books. Podcasts. A peer group. Your own trial and error.

It's possible… and some owners I genuinely respect built their businesses that way. What it costs is time. Because you spend the first stretch working out which 5 things to fix before you can start fixing any of them. And every wrong turn is a quarter you don't get back.

Path 3

Use the 5 tried-and-tested frameworks that 200+ owners' problems went into.

With the workbooks to apply them. And me on a call once a month while you do it.

You still do the work. You just skip the part where you work out what the work is.

MSP owners together at a Growth Hub client day

If it's Path 3, the button is below.

And if it's Path 2? I'd still take the 5 dependencies on this page and check each one against your own diary this week. It's the most useful 20 minutes you'll spend this month… whether or not you ever buy anything from me.

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Still Deciding?

Let me answer the questions MSP owners ask most

Is this self-paced, or is there a weekly schedule?

Self-paced. All 5 sessions are available the moment you log in. Any order, any pace. There's nothing to fall behind on.

How long do I have access?

Lifetime access to the 5 sessions and the 5 workbooks. The monthly group implementation calls with me run for 3 months from your start date.

What if I can't make a call live?

Every call is recorded and posted to the private Teams channel within 24 hours. You can also post what you're stuck on in the channel beforehand and I'll cover it on the call.

"I'm the only person in the business who can price our work." Does this still apply to me?

That's Dependency #4… and it's the whole of Session 4. Most owners in the live group said exactly the same thing going in. The Team Performance Playbook is about writing down the rules you already use in your head so someone else can apply them.

"I'm at £300K. Or £2M. Is it still relevant?"

The frameworks are built for owners turning over roughly £400K to £1.5M+, and the examples and benchmarks are pitched at that stage. Outside that band they still apply, but you'll be doing some translating. If you're at £300K and growing quickly, you'll grow into it inside the year.

"I already have a salesperson. Do I still need Session 5?"

Session 5 is the one you need most. The New Client Runway builds a repeatable process from lead to proposal that anyone can follow. A salesperson without that process is Fix #1 on this page: a salary plus a busier owner. A salesperson with it is the version that works.

"I'm already in a peer group. Isn't this the same thing?"

A peer group gives you other owners to talk to. The Bootcamp gives you structure: 5 specific frameworks, 5 workbooks and a written 12-month plan at the end of it. They work well together. Several owners in the live group were in peer groups at the time.

What did the live version cost?

£1,497 + VAT. The Bootcamp is the same 5 frameworks and the same workbooks… without the room and the travel… and with 3 months of calls added.

How is this different from the growth content my vendors and distributors put on?

Those programmes exist to help you sell more of that vendor's product. Which is fair enough. That's who's paying for the room. But nobody in the channel makes a penny from you having a 12-month plan, a KPI sheet or a team that prices proposals. Those are the 5 things this programme covers. And the reason nobody else covers them is the reason it exists.

Is VAT included? Can my company pay?

The launch price is £749 + VAT, so £898.80 including VAT at 20%. That rises to £1,497 + VAT (£1,796.40 including VAT) when the launch price ends. You'll get a VAT invoice for your company at checkout.

What happens after I click the button?

You go to a secure checkout page that asks for your name, company, email and card. Once payment is through, your login and the Teams channel invite arrive by email within 15 minutes. If you haven't received your access by then, email bootcamp@themspgrowthhub.com. Start with Session 1 if you want the plan first… or with whichever dependency is costing you the most sleep.

What if it doesn't work for me?

Then the guarantee applies. Watch Session 1 and join an implementation call. If you still don't have a 12-month growth plan you're confident to deliver, we'll refund you in full and send pizza to your team on a Friday of your choice. To claim, email bootcamp@themspgrowthhub.com within 30 days of getting access.

Beyond that, I'll be blunt. It works for owners who fill in the workbooks and turn up to the calls with something to work on. It won't do anything for someone who watches the videos at 1.5x on a Sunday and never opens the workbook. I'd rather say that here than have you find out.

Now, the ball is in your court.

Get Access to the Bootcamp

To your growth,

Ian Luckett

The MSP Growth Bootcamp

P.S. If growth in your MSP still depends on you personally winning the next deal, writing the next proposal and chasing the next lead… it will keep competing with everything else only you can do.

And it will keep losing.

The MSP Growth Bootcamp is the 5 frameworks Stuart Warwick and I built with 200+ UK MSP owners to get the growth OUT of your calendar.

5 self-paced sessions. 5 workbooks. 3 months of monthly implementation calls with me. Lifetime access. £749 + VAT, one payment, rising to £1,497 + VAT when the launch price ends.

Click below and you'll have all 5 sessions within 15 minutes.

P.P.S. You're not deciding today whether the whole programme is right for you.

You're deciding whether to watch Session 1 and join an implementation call.

If you still don't have a 12-month growth plan that you're confident to deliver after that… we'll refund every penny. And we'll send pizza to your team on a Friday of your choice.

To claim, email bootcamp@themspgrowthhub.com within 30 days of getting access.

You're not saying yes.

You're saying maybe.

P.P.P.S. 10 UK MSP owners went through these 5 frameworks live and scored the programme 89 on NPS.

Chris in Chelmsford came for a plan to "scale and sell."

Tony in Milton Keynes left knowing "how to tackle the coming year and how to focus on what to implement first."

The frameworks they worked through in the room are the ones in the programme… with 3 months of calls added.

Get Access to the Bootcamp